A comprehensive industry survey conducted in August 2024 has unveiled critical insights into the printing sector's current state and future trajectory. The research, encompassing 104 diverse printing companies, presents a complex picture of challenges and opportunities in today's market landscape.

Every sales professional has experienced it: you're riding high, closing deals and building momentum, when suddenly, everything grinds to a halt. The phone stops ringing, the emails go unanswered, and you're left staring at an empty pipeline. It’s in these quiet moments, those frustrating “now what?” scenarios, that the truly exceptional salespeople distinguish themselves from the rest.

In today's fast-paced business environment, the demand for personalized marketing solutions is skyrocketing, and Variable Data Printing (VDP) is at the forefront of this transformation. A recent market analysis reveals that the global VDP market, valued at approximately $12.8 billion in 2023, is projected to reach an impressive $26.8 billion by 2030, with a remarkable Compound Annual Growth Rate (CAGR) of 11.1%.