• Keeping Customers in the Printing Industry: Why Retention Matters

    Losing customers? You’re not alone. Studies show that businesses naturally lose a percentage of their customer base every year. Google estimates that companies can expect to lose around 15% of customers annually, while the average B2B churn rate sits at 6.7% according to the Customer Success Report.

  • Expanding Inkjet Possibilities: How Production Inkjet is Reshaping the Industry

    Kyocera has long been known for its industry-leading printhead technology, and its expansion into full production inkjet solutions has created new opportunities for print providers worldwide. Since launching the TASKalfa Pro 15000C in 2019, Kyocera has provided businesses with a cost-effective, high-performance entry point into the world of production inkjet.

  • Sales Emails That Convert: Timing, Relevance, and the Long Game

    Picture this: You’ve written a great sales email—one that tells a compelling story, showcases real value, and hits just the right balance between professional and approachable. It’s the kind of email that should make your prospect eager to reply with, “Let’s talk!”Security inks provide advanced protection against counterfeiting and fraud, ensuring the authenticity of documents, currency, and product packaging.

Sales Emails That Convert: Timing, Relevance, and the Long Game
Andrew Neckar Andrew Neckar

Sales Emails That Convert: Timing, Relevance, and the Long Game

A great sales email isn’t always about instant results—it’s about staying top of mind until the moment is right. Buyers take action when they hit a breaking point or when your message lands at the perfect time. Since you can’t predict when that will happen, the key is to stay relevant, provide value, and build trust over time.

Read More
Setting Clear Goals for a Successful Direct Mail Campaign
Andrew Neckar Andrew Neckar

Setting Clear Goals for a Successful Direct Mail Campaign

A direct mail campaign without clear goals is just guesswork. Defining specific, measurable objectives ensures every piece you send contributes to your bottom line. Whether your goal is to increase brand awareness, drive conversions, or re-engage past customers, setting clear targets helps you track success and refine your strategy.

Read More
Optimizing Inkjet Printing on Cardboard: Challenges, Solutions, and Innovations
Andrew Neckar Andrew Neckar

Optimizing Inkjet Printing on Cardboard: Challenges, Solutions, and Innovations

Inkjet printing on cardboard presents unique challenges due to ink absorption, surface irregularities, and contrast issues, but advanced digital printing technology is solving these problems. With the rise of branded packaging, high-speed inkjet printing allows businesses to produce sharp, durable, and customizable prints while maintaining efficiency. Learn how DPi’s inkjet solutions optimize cardboard printing for branding, logistics, and sustainability. Read more about the latest innovations in inkjet printing on cardboard.

Read More
The Future of Printing: 3 Key Trends Shaping the Industry in 2025 and Beyond
Andrew Neckar Andrew Neckar

The Future of Printing: 3 Key Trends Shaping the Industry in 2025 and Beyond

The printing industry is undergoing a major transformation, driven by rising demand for sustainable food packaging, stricter data privacy laws, and evolving regulatory requirements. As brands adapt to consumer preferences for convenience and eco-friendly materials, they must also navigate new compliance challenges like GDPR, CCPA, and environmental mandates. These shifts present both obstacles and opportunities, making advanced inkjet technology a crucial tool for businesses looking to stay competitive. Read more about the key trends shaping the industry in 2025 and beyond.

Read More
Flexographic vs. Digital Printing: Choosing the Right Solution for Your Needs
Andrew Neckar III Andrew Neckar III

Flexographic vs. Digital Printing: Choosing the Right Solution for Your Needs

Choosing between flexographic and digital printing depends on factors like run size, customization, and sustainability goals. Flexo excels in high-volume production with static designs, while digital printing offers unparalleled flexibility, quick turnarounds, and eco-friendly practices, making it ideal for personalized and short-run projects.

Read More
How AI and Privacy Compliance Are Reshaping Direct Mailand Digital Printing
Andrew Neckar III Andrew Neckar III

How AI and Privacy Compliance Are Reshaping Direct Mailand Digital Printing

AI is revolutionizing direct mail by enabling hyper-personalization and predictive analytics, while privacy regulations demand clear data usage and compliance. Variable inkjet printing bridges these needs, offering precise, adaptable, and secure solutions for impactful and compliant marketing campaigns

Read More
Adapting to Compliance Pressures: The Printing Industry Beyond 2025
Andrew Neckar III Andrew Neckar III

Adapting to Compliance Pressures: The Printing Industry Beyond 2025

As compliance regulations grow increasingly stringent across industries, the printing sector faces new challenges requiring precision, traceability, and sustainability. Advanced variable inkjet printing technologies are emerging as the ideal solution, offering adaptability, cost-efficiency, and eco-friendly practices to meet evolving regulatory demands.

Read More
Is Your Printing Business Falling Behind? See How Inkjet Technology Can Save It.
Andrew Neckar III Andrew Neckar III

Is Your Printing Business Falling Behind? See How Inkjet Technology Can Save It.

Production inkjet printing has emerged as a game-changer for the printing industry, fulfilling its promise as a key player in the future of printing. Since capturing the attention of industry stakeholders over 15 years ago, numerous advancements have solidified production inkjet's role as a catalyst for positive change.

Read More